Recommendation
"Ron Raffel is the best sales counselor and teacher I have ever met, read or listened to- and that is saying a lot! I’ve been around the decorative bath and hardware business since its birth and I have been selling and studying selling the entire time. | have seen them all. Ron is the best for five simple reasons:
First is honesty. My experience is that most customers (and trainees!) respond best to sales people who project honesty because the truly believe in what they are selling. | have never, in all the years | have known him, heard Ron say anything he did not believe and could not prove. He carries that assurance with him with everything he does and it is obvious to everyone around him. Do you want to know the honest truth? Ask Ron- that's what I do.
Second is motivation: Ron is “old school” in the sense that he does not know how to give anything but a full effort and a total commitment to anything he does. The force of his commitment is clear. His enthusiasm shows; and he combines it with a great sense of humor and a fine sensitivity for what his audience thinks and needs. He leads not just by example though. His lifelong experience in every phase of our business lends him confidence, authority and respect. He can use personal examples garnered from 6 decades of experience to il- lustrate his teaching. Do you want to find the right motivation? Ask Ron- that’s what I do.
Connections: Selling is all about people and Ron’s connection to people is phenomenal. En- gaging Ron as a consultant and trainer has the enormous benefit of placing you and your staff within a powerful network of movers and shakers. Do you want to be connected? Ask Ron- that’s what I do.
Product Knowledge: With his background, he knows more about the technology and de- sign of plumbing equipment and the properties of how it all works than anyone | have ever met. Want to know anything about plumbing? Ask Ron- that’s what I do.
He works with you AND for you: He will do as much or as little as you want him to do. His work ethic is tremendous so he will go every extra mile to fulfill your need. At the same time he will work just as hard to understand what you want from him and stay within that limit. Do you want a great training program? Ask Ron- that’s what I do."
………...JG
