About
Our Experience
Ron Raffel, Principle of Raffel Consulting has many decades of experience in the plumbing industry!
He started in the family plumbing supply business and grew it from a small simple location to multiple locations and scores of employees.
Through the years he has been VP of Sales for a few manufacturing and importing companies and also a manufacturer’s representative. Ron has been on all sides of the distribution channel. He has studied and learned what works and what doesn't.
How to work with reps and dealers.
Through the years Ron has seen the evolution of the decorative plumbing and hardware market.
Like a sociologist he has made a study of observing manufacturer's representatives, sales managers, and most importantly the dealer showroom sales associates. He has seen opportunities slip by on all segments.
Created the Young Executive Committee of the ASA
Was a charter member of DPHA,
Served on the board of the ASA and DPHA
Has published articles in various trade publications and web sites.
Want to increase your profits and sales?
Then call or contact Ron!
847-668-7224